US Skin Care Market
The skin care industry has witnessed a shift in demand from older consumers to a growing younger consumer base. People are beginning to use skin care at an increasingly young age in a bid to delay the signs of aging.
The U.S. skin care and toiletries market, in general, is benefiting from rising demand for natural products, with a faster growth rate than that of the overall market. In 2016, 57 percent of U.S. women said it was important to buy all-natural skin-care products. Therefore companies continue to offer consumers innovative products, concentrating on developing environmentally friendly products either made locally or using locally sourced ingredients.
Anti-aging products also represent a strong growth area in the US cosmetics and toiletries market. The U.S. anti-aging skin care market generated about 2.11 billion U.S. dollars in 2013.
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